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Credit Union Business Development Professional (CUBDP) designation

Join the early ranks of those earning their CUNA Credit Union Business Development Professional (CUBDP) designation to showcase your expertise and knowledge in business development. This designation is a great way to let others know you are a professional who has successfully demonstrated knowledge of the most pertinent aspects of being a credit union business developer. Curriculum and testing will focus on the following core competencies:

  • Networking
  • Building Strategic Bridges
  • Determining Target Markets
  • Building a Pipeline
  • Member Recruitment and Retention
  • Sales Skills
  • Presentation Skills
  • Metrics and Tracking
  • Business Development Events
  • Understanding and Engaging SEGs and Community Business Partners

Top reasons to earn your CUBDP designation:

  • Earn recognition and be the professional your credit union turns to for business development expertise.
  • Learn content specific to credit unions' business development efforts and operations.
  • Learn from credit union business developers and industry experts as they provide you with the knowledge and skills to be a successful Credit Union Business Developer. This optional designation is available to attendees to be earned by attending the entire Business Development Track at the CUNA Marketing & Business Development Certification Schools and successfully completing an onsite exam.
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