3 Steps to Resolve the Relationship vs. Sales Paradox webinar

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EW182714

Aug. 27, 2014 1:00 - 2:00 p.m. CT

Bridge the gap between marketing and operations by aligning sales strategy, culture and the credit union’s brand. Credit unions serve a higher calling than pure profit maximization! We promise to serve the best, long-term interests of our members. At the same time, we need to grow mutually beneficial relationships and share of wallet. This webinar will explain why traditional sales systems are not a healthy match for credit union cultures, how to dramatize and differentiate your retail culture and delight members; and why these techniques drive huge increases in revenue.

After attending, you will:

  • Develop a deeper understanding and appreciation for the inter-dependence between marketing and retail staff
  • Identify gaps between your brand promises and the member’s branch experience
  • Help arm front-line staff with the tools needed to drive member engagement and deliver dramatically better campaign and revenue results

What you can look forward to during this webinar:

  • 3 step guide to creating an action plan
  • Individual 15 minute sessions with the instructor to answer questions regarding your unique needs
  • Pre and post-work including a survey about your sales culture

CUNA Marketing & Business Development CouncilThis event is produced by the CUNA Center for Professional Development and endorsed by the CUNA Marketing & Business Development Council.

Who Should Attend

This webinar is beneficial for credit union marketing, business development and operations professionals. Affiliation with CUNA/League is required for attendance.

For those looking to dig deeper into an enhanced sales and service culture, explore CUNA Creating Member Loyalty.

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EW182714

Aug. 27, 2014 1:00 - 2:00 p.m. CT

Matt Purvis

Matt PurvisA dynamic, multidisciplinary business leader, Matt builds charismatic brands and organizations that bring brands to life. Creator of Brand Animation™ an experienced-based sales system, Matt is a frequent industry speaker, brand thought-leader and marketing innovator. Named a top-twenty rising business leader by Oregon Business Magazine, Matt’s career covers wide-ranging territory.

He has managed political campaigns, worked as a fully licensed securities agent, led Northwest Community Credit Union’s marketing, sales and branch operations as chief experience officer and is the former president & CEO of Burley Design Cooperative, an award-winning, worker-owned sporting goods manufacturer. Fascinated by the intersection of leadership, branding and motivation, Matt is passionate about the success of local and regional financial services organizations.

Buy Now $219.00
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EW182714

Aug. 27, 2014 1:00 - 2:00 p.m. CT

Recorded Event

All live event registrations include credit union access to the recorded event. You may also purchase the recorded event separately. Click here to see more about purchasing the recorded event.

Recorded events can be accessed by anyone at a registered credit union through My Programs.

Buy Now $219.00
Please view cart for pricing
and product options

EW182714

Aug. 27, 2014 1:00 - 2:00 p.m. CT

CUNA is a leading provider of webinars to the credit union movement. Just like face-to-face classes, CUNA webinars allow you to see and hear a presentation, ask questions of the speaker and refer to handouts. With topics spanning all credit unions' business areas, CUNA Training Bundle affordably provides unlimited access to all CUNA webinars, eSchools and audio conferences for all staff, managers and board members.

Registration includes credit union access to the recorded event through My Programs.

Connecting to Your Webinar

CUNA webinars use Adobe Connect to provide an interactive and convenient online learning environment. Whether you are a first-time Adobe Connect user, or simply need a refresher, take a short tour. You'll learn how to effectively interact with the speakers and your peers during live webinars.

You need a phone and a computer with an Internet connection. Event connection details will be emailed to registered attendees 24-48 hours prior to the event. If you register for an event on the day it is being held, please call 800-356-9655, ext. 4249 or email for assistance.

Recorded Event

All registrations include credit union access to a recording of this event. Recorded events are available within 48 hours of the live event. Recorded events can be accessed by logging into My Programs using your CUNA website username and password.

Discounts

CUNA Council members and CUNA Volunteer Network members receive a $50 discount. Credit unions with less than $50 million in assets receive a $50 discount by applying promo code CUSMALL during checkout. Your final price will be visible at checkout. Only one discount applies.

100% Guarantee

CUNA is committed to providing a quality learning experience. If for some reason you are not fully satisfied, contact us and we'll provide you a full tuition refund or credit.

Cancellations

Cancellations received in writing (via fax 608-231-4327) seven or more days before the start of the program are eligible for a refund of the amount paid minus a $30 administrative fee. No refunds will be granted if cancellation is received six days or less before a program begins. Substitutions are accepted anytime prior to the start of the program at no additional cost. Simply fax event and contact information, listing the new participant and who they will be replacing. Cancellation fees do not apply for free or complimentary programs.

Buy Now $219.00
Please view cart for pricing
and product options

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PROGRAM INFO
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CUNA Schools & ConferencesCUNA RegTraCCUNA eSchoolsCUNA Creating Member Loyalty

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