Adapting Products and Services to Serving Immigrant Markets webinar

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EW41613

Apr. 16, 2013 1:00 - 2:30 p.m. CT

A free webinar presented by CUNA, the National Federation of Community Development Credit Unions, and Coopera.

Immigrants are a vibrant part of our nation's economy and represent a tremendous untapped and emerging market for credit unions, particularly those serving low- and moderate-income communities.

Historically, immigrant families have relied on alternative providers to obtain the financial services they need. The ability for credit unions to connect with new Americans can reap tremendous rewards, since immigrants are consumers, homeowners and business owners.Learn how forward-thinking credit unions are working to provide immigrant communities with the dignified financial services they deserve. In this 90-minute session, we'll focus on:

  • The unique needs and opportunities to serve this rapidly growing market
  • The changing needs of immigrant members, and what you should be thinking about
  • How cultural differences affect staff roles, as well as interactions with current or potential members
  • Strategies and innovative programs to serve immigrant markets

CUNA, the Federation and Coopera are committed to helping credit unions attract and better accommodate under-served markets like Hispanics and other immigrant populations. This session will provide insight, helping your credit union be strategic about your positioning within the communities you serve.

Who should attend:

This session is designed for CEOs, management, operations, lending and marketing/outreach staff. Affiliation with CUNA/League is required for attendance.

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EW41613

Apr. 16, 2013 1:00 - 2:30 p.m. CT

Miriam DeDios

As CEO/President of Coopera Consulting, Miriam promotes Coopera's approach to serving Hispanics throughout the credit union industry. This comprehensive approach has helped credit unions and credit union industry organizations position themselves for long-term growth by serving Hispanics. The idea of a "double bottom line," where sustainable growth strategies are synonymous with social value is central to Coopera's mission of partnering with people, businesses, and communities.

Miriam has significant experience working in the financial services industry, having worked with State Farm Insurance Companies and John Deere Credit. Miriam is a member of the national Network of Latino Credit Unions and Professionals and the World Council of Credit Union's Global Women's Leadership Network. She serves on the board of directors for various local non-profit organizations, including the Iowa International Center, Hispanic Educational Resources and Latinas para Un Nuevo Amanecer. Miriam also serves on the Leadership Committee of the Des Moines New Leaders Council, the Latino Forum of the Urban Core Financial Services Task Force and is a past board member of Des Moines's ALIANZA Latino Business Association. She is a 2010-2011 Leadership Iowa class graduate and a Des Moines New Leaders Council fellow. Miriam also teaches English as a Second Language classes to first generation immigrants as an Adjunct Professor for Des Moines Area Community College. She graduated with honors from Iowa State University and resides in Des Moines, Iowa.

Cathie MahonCathie Mahon

Cathie Mahon is President and CEO of the National Federation of Community Development Credit Unions. Cathie, a national leader in consumer development finance, launched and led the nation's first municipal office dedicated to financial empowerment as the Deputy Commissioner for Financial Empowerment in the New York City Department of Consumer Affairs. Prior to her work with the City of New York, she founded and led the Asset Funders Network to promote asset-building programs and policies among the leading financial stakeholders in the sector. Cathie also served as a researcher with the Aspen Institute Economic Opportunities program, where she published studies on Individual Development Accounts and other asset building programs and models.Cathie has extensive experience with community development credit unions, beginning as a Research Associate with Self-Help Credit Union in North Carolina, serving as the Federation's Director of Policy and Program Development, and later as a consultant working on credit union strategic plans, business strategies and resource development. She has served on the boards of two CDCUs, as Treasurer of Lower East Side People's Federal Credit Union and Board President of Transfiguration Parish Federal Credit Union. She also has served on the Community Affairs Advisory Council of the Federal Reserve Bank of New York, represented New York City with the Cities for Financial Empowerment; and served as President and Board Chair of People's Center for Economic Independence.

Alejandra SelujaAlejandra Seluja, Guadalupe Credit Union

Alejandra is the marketing manager for Guadalupe Credit Union. She has worked with immigrant members since 2005, starting doing loans and mortgages before being promoted to branch manager, business development director and marketing manager. Alejandra has worked on enhancing and tweaking serving immigrant members' accounts, loan policies and procedures and has also worked with immigrants on the legislative area. She is the chair of the City of Santa Fe Immigration Committee, has presented on ITIN lending at the 'Serving the Underserved Conference in 2010' and is a certified translator. She translated the Guadalupe Credit Union website and materials into Spanish, including all financial literacy presentations and products and services flyers and brochures.

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EW41613

Apr. 16, 2013 1:00 - 2:30 p.m. CT

Recorded Event

All live event registrations include credit union access to the recorded event. You may also purchase the recorded event separately. Click here to see more about purchasing the recorded event.

Recorded events can be accessed by anyone at a registered credit union through My Programs.

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EW41613

Apr. 16, 2013 1:00 - 2:30 p.m. CT

CUNA is a leading provider of webinars to the credit union movement. Just like face-to-face classes, CUNA webinars allow you to see and hear a presentation, ask questions of the speaker and refer to handouts. With topics spanning all credit unions business areas, CUNA Training Bundle affordably provides unlimited access to all CUNA webinars, eSchools and audio conferences for all staff, managers and board members.

Registration includes credit union access to the recorded event through My Programs.

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You need a phone and computer with Internet connection. Event connection details will be emailed to registered attendees 24-48 hours prior to the event. If you register for an event on the day it is being held, please call 800-356-9655, ext. 4249 or for assistance.

Recorded Event

All registrations include credit union access to a recording of this event. Recorded events are available within 48 hours of the live event. Recorded events can be accessed by logging into My Programs using your CUNA website username and password.

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CUNA is committed to providing a quality learning experience. If for some reason you are not fully satisfied, contact us and we'll provide you a full tuition refund or credit.

Cancellations

Cancellations received in writing (via fax 608-231-4327) before the end of business on September 16, 2013 are eligible for a refund of the amount paid minus a $30 administrative fee. No refunds will be granted for cancellation requests received after September 16, 2013. Substitutions are accepted anytime prior to the start of the program at no additional cost. Simply fax event and contact information, listing the new participant and who they will be replacing. Cancellation fees do not apply for free or complimentary programs.

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