More than ever before, credit unions are recognizing how a strong business development program is crucial to their success.  Indeed, business development needs to be included in the strategic planning process because, if executed properly, business development touches all aspects of a credit union's operation.

This event is produced by the CUNA Center for Professional Development and is endorsed by the CUNA Marketing & Business Development Council.

Join nationally and internationally acclaimed credit union business development expert Sean McDonald as he takes participants through the business development function and explains how to ensure that business development is a priority at your credit unions.    

During this webinar, you will:

• Gain an understanding of credit union business development
• Explore what credit union business development is and what it is not
• Debunk the myth that business development is just for SEG-based credit unions
• Learn action steps that credit unions can take now to improve their business development efforts
• Discover tactics that business development professionals can use to establish solid working relationships with other departments
• Learn ways to get business development into the C-Suite

Who Should Attend

This webinar is beneficial for credit union marketing and business development professionals. Affiliation with CUNA/League is required for attendance.

Sean McDonald 

Sean is the president of Your Full Potential, LLC and the founder of the Credit Union Business Development Academy. He is a frequent speaker at national conferences for the credit union industry and has also worked with companies in the manufacturing, direct sales, and retail industries.

Some of his clients include Credit Union National Association, CUNA CPD, CUNA Councils and CU Conferences, Inc.

He has also presented for the NJ Credit Union League, Pennsylvania Credit Union Assn., Tennessee Credit Union League, Maine Credit Union League, Texas Credit Union League, Virginia Credit Union League, Illinois Credit Union League and others.  In addition, Sean has conducted strategic planning and training sessions for several individual credit unions throughout the country.

Sean has written extensively on many professional and personal growth topics and his work has been published in a variety of newspapers, trade magazines, and industry publications.  He has been interviewed and featured in Credit Union Times, Credit Union Journal, CU Insight and others. His first book, Stop Complaining! Start Growing! Lessons on Growing Your Business & Career  focuses on professional and personal growth tactics and is available on Amazon.

He is a member of the National Speaker's Association and the American Society for Training & Development.  He is the Chair of the Credit Union National Association's Marketing & Business Development Council Executive Committee, a member of the National Association of Federal Credit Union's Awards Committee, a member of the Professional Advisory & Government Affairs Committees at the New Jersey Credit Union League and also serves on the Board of Directors for United Cerebral Palsy of Hudson County, Inc.

In March 2008, he was the recipient of the Business Development Professional of the Year award from the Credit Union National Association's Marketing & Business Development Council.

Sean resides in New Jersey with his wife and two children.

Recorded Event

All live event registrations include credit union access to the recorded event. You may also purchase the recorded event separately. Click here  to see more about purchasing the recorded event.

Recorded events can be accessed by anyone at a registered credit union through My Programs.

CUNA is a leading provider of webinars to the credit union movement. Just like face-to-face classes, CUNA webinars allow you to see and hear a presentation, ask questions of the speaker and refer to handouts. With topics spanning all credit unions business areas, CUNA Training Bundle affordably provides unlimited access to all CUNA webinars, eSchools and audio conferences for all staff, managers and board members.

Registration includes credit union access to the recorded event through My Programs.

Connecting to Your Webinar

CUNA webinars use Adobe Connect to provide an interactive and convenient online learning environment. Whether you are a first-time Adobe Connect user, or simply need a refresher, take a short tour. You'll learn how to effectively interact with the speakers and your peers during live webinars.

You need a phone and computer with Internet connection. Event connection details will be emailed to registered attendees 24-48 hours prior to the event. If you register for an event on the day it is being held, please call 800-356-9655, ext. 4249 or  for assistance.

Recorded Event

All registrations include credit union access to a recording of this event. Recorded events are available within 48 hours of the live event. Recorded events can be accessed by logging into My Programs using your CUNA website username and password.

Discounts

Discounts may apply. Your final price will be visible at checkout. Only one discount available per registration.

100% Guarantee

CUNA is committed to providing a quality learning experience. If for some reason you are not fully satisfied, contact us and we'll provide you a full tuition refund or credit.

Cancellations