MADISON, Wis. (9/16/14)--CUNA Mutual Group announced that its TruStage Insurance Program now protects more than 15 million members.
Members of the TruStage team in CUNA Mutual Group's Madison, Wis., office gather with CEO Robert Trunzo to recognize TruStage reaching 15 million members insured. From left, Naheed Bleecker; Sarah Farino; Susan Sachatello, senior vice president of TruStage; Trunzo; Nick Mason; and Krischelle Howl. (CUNA Mutual Group Photo)
More than 1 million credit union members have been added to the TruStage program in the last year--a rate of 2,700 newly insured members each day, CUNA Mutual said.
"We are committed to helping consumers learn about insurance and confidently choose coverage in a way that is accessible and empowering. In the years ahead, we look forward to welcoming even more consumers to TruStage," said Robert N. Trunzo, CUNA Mutual Group president/CEO.
The 15 millionth member belongs to $5 billion-asset CEFCU, Peoria, Ill. The member purchased a TruStage accidental death and dismemberment insurance policy using TruStage's FastApply AD&D online application process. Introduced in 2013, FastApply AD&D is an option for members who prefer to research, apply and buy entirely online--usually in three minutes or less.
CEFCU uses TruStage online advertising on its website, promoting insurance products designed for members and leading them to TruStage.com.
In the past year, TruStage has offered members more digital options that include learning and engagement opportunities on Facebook and a streamlined mobile experience. Similarly, credit unions have incorporated TruStage digital assets on their websites to educate members about the brand's protection products.