MADISON, Wis. (4/21/14)--Grab your surfboard and sunscreen today and get ready to "Catch the $ave Wave" at credit unions during National Credit Union Youth Week.
Elena Neyman, left, Samantha Horstman and Karena Thomas prepare for a tidal wave of interest in National Credit Union Youth Week at Catholic FCU, Saginaw, Mich. (Catholic FCU photo)
Set within National Financial Literacy Month, this is the 13th Youth Week sponsored by the Credit Union National Association. CUNA encourages credit unions and their members to tweet pictures and success stories using #CUYouthWeek.
Kearney (Neb.) FCU, with $34 million in assets, is hosting a beach party, complete with photo booth, grass skirts, beach chairs, leis and giveaways. Each child who signs up for a new youth account receives a prize package.
Mountain CU, Waynesville, N.C., is asking members to vote for what movie they want to see at Friday's Kids' Outdoor Movie Night by visiting the $156 million-asset credit union's Facebook page to vote for "Finding Nemo" (current leader), "Soul Surfer," "Rio" or "Surf's Up."
This week, $667 million-asset Interra CU, Goshen, Ind., is hosting a kids' picnic. Kids can participate in essay and coloring contests, answering the question, "What are you saving for?" The winners will receive money toward their unique goal.
Keesler FCU, Biloxi, Miss., with $2.1 billion in assets, gets a lot of mileage out of Youth Week. "We promote Youth Week/Month via our annual membership meeting, Facebook, our website, a teacher email list, drive-up flyers, and at every event we have through April," said Terri Gonzalez, financial education manager. "I give Youth Week promotional items as prizes at every financial session I host and also promote the CUNA $100 cash giveaway as part of the Saving Challenge." Each branch gets creative with their props, too.
On Saturday, Michigan State University FCU, a $2.5 billion-asset credit union in East Lansing, is inviting members and the community to its Kids' Day, where they can see zoo animals and science exhibits. Young members get a free pair of shades when they visit the credit union this week.
Envista CU, Topeka, Kan., with $247 million in assets, is making a splash with its promotion: any young member who makes a deposit during Youth Week will have a chance to win six Schlitterbahn Waterpark passes.
According to The Point, as of April 14, the following New York credit unions had registered to "Catch the $ave Wave:" Buffalo Metropolitan FCU, $85 million in assets; CFCU Community CU, Ithaca, $871 million in assets; First Heritage FCU, Painted Post, $385 million in assets; First New York FCU, Albany, $257 million in assets; Greater Chautauqua FCU, Falconer, $55 million in assets; Greater Niagara FCU, Niagara Falls, $38 million in assets; Hudson River Community CU, Corinth, $179 million in assets; Hudson Valley FCU, Poughkeepsie, $3.8 billion in assets; Lower East Side Peoples FCU, New York, $36 million in asset; Nassau Financial FCU, Westbury, $393 million in assets; Niagara's Choice FCU, Niagara Falls, $130 million in assets; Niagara Regional FCU, North Tonawanda, $25 million in assets; School Systems FCU, Troy, $72 million in assets; Sidney FCU, $370 million in assets; St. Pius X Church FCU, Rochester, $71 million in assets; Ticonderoga FCU, $89 million in assets; UFirst FCU, Plattsburgh, $54 million in assets; Utica Gas and Electric EFCU, New Hartford, $56 million in assets; and Western New York FCU, West Seneca, $38 million in assets.
This week also is the National Youth Saving Challenge, hosted by CUNA and sponsored by GreenPath Debt Solutions. The challenge encourages young members to set goals and save to reach them. "We're grateful for generous sponsorship funds from GreenPath Debt Solutions this year which allowed us to increase the number of $100 cash prizes given to participating youth to 25 from 10," said Jan Garkey, CUNA's Youth Week coordinator. To be eligible for the drawing, participating credit unions must submit Saving Challenge results by May 14, with cash prizes awarded after May 16.