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CU Grassroots Tax Status Advocacy Effort Builds
WASHINGTON (5/29/13)--Credit unions and their members already are heeding the call from the Credit Union National Association and the state credit union leagues to deliver this message to federal lawmakers: Don't Tax My Credit Union. And CUNA continues to add resources to its Tax Status Toolkit to support advocacy efforts by credit unions and their members.

CUNA and the leagues have launched the large-scale, nationwide grassroots-mobilization campaign just at a time when the U.S. House and Senate have made broad-based tax reform a major priority. 

Social media contacts are among the key components of this grassroots campaign, making results difficult to precisely calculate; however, CUNA's Richard Gose says early indications show the campaign is off to a strong start.  Gose is CUNA senior vice president of political affairs.

He reports that credit union advocates already have initiated 20,000 contacts on the credit union tax status with federal lawmakers via e-mail directly through a special CUNA website alone. Also, there have been 23,000 visitors to that site, DontTaxMyCreditUnion.org, since it was launched just two weeks ago.

"We also have really been impressed with credit unions' willingness to engage their members through social media and other means.  A number of credit unions already have used their own websites to encourage members to get more information about the credit union tax status by going to donttaxmycreditunion.org," Gose notes.

As mentioned, CUNA continues to update its Tax Status Advocacy Toolkit. Recent additions include:

  • An activation plan for credit unions, with step-by-step instructions on how a credit union can engage;
  • Banner ads that leagues or credit unions can post on their websites that point to the campaign site;
  • Don't Tax My Credit Union gear, such as t-shirts that proclaim "I am 1 of the 96 Million: Don't Tax My Credit Union!"; and
  • New statement stuffers, posters, and drive-up envelopes that will help credit unions get the word out about the campaign to their members.
CUNA members can use the resource link to access the toolkit.
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