Become a sales and service powerhouse

CUNA Creating Member Loyalty™ (CML) transforms a credit union to a sales and service powerhouse through changes at both the individual and organizational level. These changes cultivate a culture that exceeds members’ expectations and increases bottom-line sales.
More than just a training program, CML provides implementation services that lead to long-term credit union and staff development. Through planning, implementation and evaluation, CML not only initiates a transformation, it provides the framework and tools to sustain and grow your sales and service culture.
Take Your Employees
From:
|
To:
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Order
takers
|
Consultative service providers
|
Product-focused
|
Member-focused
|
Reactive
|
Proactive
|
And Your Organizational Focus
From:
|
To:
|
Cross-sales
ratios
|
Profitable relationships
|
Member
satisfaction
|
Member loyalty
|
Volume-driven
|
Value-driven
|
