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CUAnswers challenges CUs to post biz plans

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GRAND RAPIDS, Mich. (1/11/13)--CU*Answers is challenging credit unions to post their business plans online as a way to stress the value of cooperative financial institutions to members and consumers.

CU*Answers, a Grand Rapids, Mich.-based credit union service organization, released a video in cooperation with Fulvew Productions to promote a "Take Your Business Plan Viral" campaign. The video stresses the value proposition credit unions offer consumers, but explains how that value is often overlooked.

"It's not easy to translate all of the core philosophies and ethics of our industry into the way consumers think today, especially when it is just second nature to all of us," said Randy Karnes, CU*Answers CEO. "To the marketplace, when we say 'member' or 'belong' or even 'people helping people,' they're just words. But as cooperatives, we are relevant, we are timely, we are timeless."

To view the video, use the link.