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LemmonTree wins four awards for CUs marketing

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TEMPE, Ariz. (1/23/12)--LemmonTree Marketing Group was recognized for its work on behalf of credit union clients in four different categories by the 2011 MarCom Awards of the Association of Marketing & Communication Professionals.

Awards received by LemmonTree Marketing Group include:

  • A Gold Award in the Television Single Spot category for the "I'm a Patriot" TV commercial for Patriot FCU, Chambersburg, Pa.
  • A Gold Award in the Design/Annual Report category for the 2010 annual report for Fort Campbell FCU, Clarksville, Tenn.
  • An Honorable Mention in the Strategic Communications/Marketing Promotion Campaign/Branding category for branding elements for Liberty Savings FCU, Jersey City, N.J.
  • An honorable mention in the Direct Marketing/Ads/Banner Sign category for the retail branch cabinet banner for Fort Campbell FCU.

CU Resources expands partnership with Harland Clarke

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FARMERS BRANCH, Texas (1/23/12)--Credit Union Resources has expanded its endorsement relationship with Harland Clarke to bring five new solutions to credit unions throughout Texas.

Harland Clarke is a CUNA Strategic Services provider.

New offerings include:

  • Mystery Shopping Services--Professionally trained shoppers conduct customized multichannel evaluations in branch, by phone and online, to provide insight so credit unions can ensure their brand experience is delivered to their expectations.
  • Statement Solutions--Harland Clarke's print and electronic statement solutions are designed to transform account statements into personalized member communications that support marketing strategies.
  • ContentBase--An e-marketing tool that combines content with a best-practices approach to strategic consulting to help credit unions design and deliver e-mail communications.
  • Consumer ID Protection--Consumer identity protection solutions strengthen relationships, while generating a new revenue stream for credit unions.
  • Person-to-Person Payment Service (P2P)--Harland Clarke's secure network for P2P electronic payments offers account holders security and convenience while keeping credit unions in the center of the transaction.