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Products and Services briefs (01/03/2010)

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* RANCHO CUCAMONGA, Calif. (1/4/10)--Bruce Fielder has been named regional sales manager of credit union ATM services for CO-OP Financial Services. Fielder will be responsible for sales and business development for CO-OP’s ATM services. He has more than 30 years of experience in sales and sales management. He joins CO-OP from Elan Financial Services, where he spent eight years as vice president of sales. Fielder will be based in Amarillo, Texas. CO-OP Financial Services, based in Rancho Cucamonga, Calif., offers ATM networking, debit processing, ATM processing and other services to credit unions. CO-OP also offers a network of 28,000 surcharge-free ATMs ... * BROOKFIELD, Wis. (1/4/10)--Fiserv has awarded 10 winners of the National YOU WIN Sweepstakes one million UChoose Rewards points--about $10,000. UChoose is a credit and debit card rewards and loyalty program for financial institutions. Cardholders registered for the sweepstakes by using their cards for qualifying purchases in October. To redeem the points, winners can choose from products, travel, tickets, gift cards and cash back. A cardholder from Sperry Associates FCU, New Hyde Park, N.Y., was one of the winners. “Studies show that consumers who become familiar with the benefits of their credit and debit cards by using them--and then being rewarded for their usage through a program such as UChoose Rewards from Fiserv--are much more likely to remain loyal to their bank or credit union,” said Andy Brown, Fiserv vice president of product development for EFT Solutions ...