AUSTIN, Texas, and MILWAUKEE, Wis. (1/3/14)--Guardian CU has selected the merchant-funded debit loyalty program from Buzz Points for its members.
Austin, Texas-based Buzz Points, a CUNA Strategic Services provider, rewards account holders for using their debit card and for shopping local. Participants in the free program earn points on their transactions that can be redeemed for local gift cards, cash cards and donations to local non-profits. Members can earn even more points by shopping at one of the 7,500 locally owned merchants in the Buzz network.
"In this digital age, we found the social aspect of the program especially appealing whereby our members can earn extra points for connecting to Facebook and Twitter, and sharing their rewards experience with friends," said Steve Wesson, president/CEO of $225 million-asset Guardian CU, based in Milwaukee, Wis.
"Guardian CU, with a history dating back to 1934, has a reputation for delivering advanced products and services to its members," said Jay Valanju, CEO of Buzz Points. "Buzz Points not only enables members to earn points for gift cards that can be redeemed or donated to local charities, but can also strengthen local economies in the surrounding area."
Studies show that of $100 spent with national retailers, anywhere from $13 to $33 remains in the community, whereas that same $100 spent with local merchants results in $50 to $60 staying in the region, Valanju said.