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CSS Diebold webinar to address ATM marketing

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MADISON, Wis., and NORTH CANTON, Ohio (2/1/08)--CUNA Strategic Services and Diebold will host a free webinar about ATM marketing next month. The webinar, scheduled for Feb. 21 at 2 p.m. CST, will discuss research about what credit union members want at the ATM, theories of marketing, and how to incorporate the ATM into credit unions’ overall marketing strategy to attract new members. Diebold’s Campaign Office v.2.1, which provides the ability to create screens, manage campaigns, segment customers, personalize transactions and manage the master load, also will be highlighted. For more information, use the link.

Council session How food pairing methods build better biz

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MADISON, Wis. (2/1/08)--Credit union professionals can learn how food pairing can help them with business during a session at the 2008 CUNA Marketing and Business Development Council Conference, March 16-19, in Nashville, Tenn. Randy Harrington, a consultant with Extreme Arts and Sciences, and Rogue Creamery’s David Gremmels will lead “Bold, Spicy and Sophisticated! An exploration in leading, selling and innovating using a culinary metaphor.” Attendees will learn how to use experience marketing in formal and informal business communication and improve detail in product and service descriptions. They also will learn about “sensory notes” to innovate and identify potential points for sales impact and about building “business cuisines” for customers. Additional conference sessions will address topics such as measuring success, media buying, business development issues and strategies, growth strategies and more. Best Practice Award winners will reveal the secrets to their success in business development, community outreach, political advocacy and a miscellaneous category during a Monday afternoon breakout session. A recognition dinner and presentations for the Marketing Professional of the Year, Business Development Professional of the Year, and Diamond/Merit awards will take place Tuesday evening. For more information, use the link.