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Bill payment sweepstakes boosts use by 17.8

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ST. PETERSBURG, Fla. (10/14/10)--Online bill payment usage by inactive subscribers increased 17.8% among the 129 financial institutions who enrolled in PSCU Financial Services’ Bill Pay Summer Sweepstakes. The sweepstakes also resulted in an 8% increase in subscribers making their first online bill payment and a 6% increase in members making three or more online payments each month. Subscribers who made three online payments during the June 1 to July 31 sweepstakes period were entered into the sweepstakes, which offered a grand prize of $10,000, a first prize of a $1,500 travel certificate, and two second prizes of Amazon Kindle e-book readers. The Bill Pay Summer Sweepstakes was conducted by PSCU in conjunction with Fiserv, Brookfield, Wis.