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TSYS launches credit card program for community FIs

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COLUMBUS, Ga. (10/15/09)--Total System Services (TSYS), a provider of outsourced payment services, announced that it has launched a new card program for regional and community financial institutions, including credit unions. The program aims to make it easier for small institutions to enter or re-enter into the credit card market. The solution targets credit unions and community banks, including those that want to maximize the profitability of their existing card programs and those who want to create a new program. It offers profitability analysis, portfolio management, and campaign and marketing support combined with TSYS capabilities in data processing, card and statement production, customer care, analytics and loyalty. “Over a period of years, the top issuers competed aggressively with marketing techniques, such as mass solicitations and teaser rates, to gain greater market share to the point that many smaller banks felt they couldn’t effectively compete,” said Philip W. Tomlinson, TSYS board chairman and CEO. “Recent regulatory changes have altered the landscape and we believe the case for re-entry is there if we can demonstrate a compelling and profitable business case.”