ST. PETERSBURG, Fla. (10/6/11)--Financial institutions that participated in PSCU Financial Services’ “Win $10 Grand and You Can …” Bill Pay Summer Sweepstakes achieved an overall 15% increase in new subscriber enrollments and a 14% gain in activation. Subscribers making more than three monthly payments also increased 5%. The sweepstakes offered a $10,000 grand prize; a $2,000 travel certificate for first place; and two Apple iPads 2 for second place. Each of the 135 participating credit unions also was guaranteed one $100 winner. The two-month promotion ran from June 1 to July 31. Each subscriber who made at least three online bill payments in June and July was entered into the contest, and received subsequent entries for additional payments made each month. The $10,000 grand-prize winner was from Achieva CU of Largo, Fla. The first-prize winner was from Lockheed FCU of Burbank, Calif.; and second-prize winners came from Citadel FCU, Thorndale, Pa., and Belvoir FCU, Woodbridge, Va. Winners were drawn randomly. PayLynx, PSCU Financial Services’ bill payment product, has more than 1.23 million subscribers and is deployed at 263 institutions, including more than 250 credit unions. Its subscribers make more than 4.4 million payments online each month. PSCU Financial Services is a credit union service organization based in St. Petersburg, Fla.
BOSTON (10/6/11)--Experian QAS, a part of Experian Marketing Services and a provider of address verification software and services, has announced three new data cleansing services for its e-commerce website. The new services allow for online NCOALink processing, advanced address correction, and deceased and prison suppression that matches deceased and incarcerated individuals from extensive databases. The products provide a scalable, 24-hour service that allows companies to upload data files through the Experian QAS website so that contact details against any of the data files within 48 hours. Returned files permit businesses to update and correct outdated contact data to create a more complete customer view. “Contact data is a dynamic piece of information for any business, and that data need to be updated on a regular basis,” said Thomas Schutz, senior vice president, general manager of Experian QAS. “The goal of these new products is to provide a quick, convenient way for businesses to clean existing contact data files to increase marketing conversion and improve business analytics.” The services are hosted and automatically updated with the latest data available, allowing businesses to free up internal information technology resources that would otherwise be spent managing and rolling out on-premise products and services. Experian QAS is an address data quality software pioneer. The company’s products capture, validate, cleanse, standardize and enrich customer contact information.