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Two services team up on crisis communication

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HERNDON, Va., and HAGERSTOWN, Md. (11/13/08)--DigitalMailer and Ongoing Operations are partnering to offer DigitalMailer’s Crisis Management Notification System (CMNS). “We believe our two credit union service organizations offering our solutions together makes sense and makes credit unions’ decision-making processes easier,” said Kirk Drake, Ongoing Operations president/CEO. CMNS allows credit unions to send text and e-mail messages to employees during crises. “With hurricanes and other emergencies, there are a million things a disaster team needs to worry about and always unexpected issues to deal with,” said Ron Daly, DigitalMailer president/CEO. “In an emergency, traditional communication methods may not be accessible or reliable. But with e-mail and text messages, employees can access messages on their laptops or mobile phones and respond appropriately no matter where they are.” DigitalMailer is a digital communication credit union service organization. Ongoing Operations is a backup office that credit unions can use during interruption, evacuation, or construction.

Products and Services briefs (11/12/2008)

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* ATLANTA (11/13/08)--IBT Holdings, a provider of design, building and consulting services for credit unions, was recognized as one of the top 10 fastest growing companies in Atlanta by Atlanta Business Magazine. IBT Holdings comprises IBT Enterprises, Design Build Concepts and International Banking Technologies. IBT Enterprises is a CUNA Strategic Services provider ... * HAGERSTOWN, Md., ST. PETERSBURG, Fla., and SAN DIMAS, Calif. (11/13/08)--Financial Services Centers Cooperative, PSCU Financial Services and Ongoing Operations announced that Terry Jones, founder and former CEO of Travelocity, will give the keynote address at the 2009 Credit Union Retail Delivery Convention in Las Vegas June 10-12. Jones will discuss the future of the credit union industry and ways credit unions can target Gen Y. “By 2011, young consumers will account for 51% of online bankers,” he said ... * GLASTONBURY, Conn. and NEW LONDON, N.H. (11/13/08)--Open Solutions and Intelligent Banking Solutions (IBS) announced that they have expanded their agreement to allow Open Solutions’ credit union clients to access IBS’ recovery solutions. In April, both companies announced tighter integration between Open Solutions’ core systems and IBS’ Real Time module. The integration between Open Solutions’ The Complete Banking Solution: DNA, The Complete Credit Union Solution: DNA, and TotalPlus with IBS’ Real Time module supplement the batch feed with live payment, account status and expanded debtor and account information ... * RANCHO CUCAMONGA, Calif. (11/13/08)--Registration is open for CO-OP Financial Services’ THINK09 conference April 5-8 in Lost Pines, Texas. The conference is themed, “Change Your Mind.” The conference’s early bird special is $599 per credit union through March 2 ... * HIGHTSTOWN, N.J. (11/13/08)--Dynamic Marketing Systems and the New Jersey Credit Union League announced a strategic alliance. The league endorses Dynamic Marketing System’s Micro Merchant to provide marketing support to credit union marketing programs. Micro Merchant allows league members to execute their marketing plans’ design, product and print processes. “Having an online, automated marketing resource management solution helps credit unions bring their products to market faster while keeping a cohesive branding message,” said Paul Gentile, New Jersey league president/CEO ...

Datatrac explores biz growth strategies

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MADISON, Wis. (11/13/08)--Credit unions can learn how to use their competitive rates and a new awards product to differentiate themselves by reading a complimentary white paper from CUNA Strategic Services and alliance provider Datatrac, a market research and information technology company. “Differentiate Your Credit Union With Award-Based Marketing: Seven promotional strategies that turn competitive rates into gold” describes the new Datatrac Great Rate Awards and how to license and use the awards for promotional marketing. The award product was designed to differentiate credit unions, grow deposits and loans for less, and decrease rate shopping. Datatrac compiles and analyzes deposit and lending interest rates for more than 90,000 U.S. financial institutions at the end of each quarter and year to find products that beat the market. Financial institutions with winning products receive award certificates. The award, along with the research behind the award, can then be licensed and certified for use in marketing campaigns to help credit unions differentiate themselves by showcasing products that consistently outperform the market. The white paper also includes credit union case studies from two early adopters of the awards, along with a variety of general information on award-based marketing. One of the early adopters, Anheuser-Busch Employees CU in St. Louis, used the rate-award promotion to double its business and saved $40,500 on interest expense. Awards-based marketing can differentiate credit unions, build trust and simplify purchasing decisions for members. The marketing also has the potential to improve the location where credit unions compete for business, improve the shelf-life of promotion, and improve staff morale and confidence, Datatrac said. For more information, use the link.