MADISON, Wis. (11/29/10)--Credit unions will soon be marketing like rock stars. Credit Union National Association has just announced this year’s keynote speaker, Robin “The RockStar Speaker” Creasman, for its 2011 Marketing Management Schools, to be held May 16-19 at the Hard Rock Hotel in San Diego. Creasman delivers the message that everyone has the ability to stand out like a rock star, and move from average to awesome by understanding the power within themselves. Drawing on more than 25 years in the entertainment industry, Creasman reveals how his relationship with such legendary performers as Paul McCartney, Trisha Yearwood, Travis Tritt, Terry Bradshaw and Jeff Gordon helped him understand what gives a person that rock-star quality. Creasman’s keynote will open the conference aimed at credit union marketing professionals. Immediately following the keynote address, attendees will work in teams to discuss how to use Creasman’s R.O.C.K.S.T.A.R. Success Principles and identify opportunities to implement at their credit union. Participants will have opportunities to network and collaborate throughout the event. One of the industry’s longest-running conferences on marketing, the CUNA Marketing Management School features three learning tracks:
* Marketing 101--for credit union staff new to marketing; * Beyond the Basics--for experienced credit union marketing professionals; and * Innovate, Strategize, Lead--for individuals focused on a leadership role.
Attendees will hear about proven credit union marketing techniques, and take the first steps to implementing them in their credit union.