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CUSOs free call campaigns yield results

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GRAND RAPIDS, Mich. (11/27/12)--Two credit union service organizations (CUSOs) based in Grand Rapids, Mich., teamed up for the third year to offer free call campaigns to about 200 credit unions in the cusasterisk.com network.

The CUSOs--Xtend Inc. and CU*Answers Inc.--released results of the 10-month campaign and said the outbound member communication was a significant lead generator for credit unions across the board.

A record 79 credit unions participated, said Xtend President Scott Collins. He noted the reports "indicate it was far and away the most successful year."

"Member conversations yielded an average lead rate of more than 23%, including several that exceeded a 50% lead rate," Collins said, adding that more credit unions selected campaigns designed to generate load leads than in previous years.

CU*Answers sponsored the 2012 Free Call Program. A 2013 Free Call Program was announced before a group of credit union CEOs at a recent strategic planning conference, the CUSOs said.