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Dwolla hits the national stage

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DES MOINES, Iowa (12/2/10)--Credit unions are a step closer to helping their members exchange money through their computers and mobile devices with yesterday’s announcement that Dwolla, the peer-to-peer online and mobile cash system, will offer its services nationally. “Dwolla makes it affordable and convenient for a tenant to pay a landlord, a parent to pay a babysitter or a homeowner to pay a lawn service--from anywhere, anytime,” said Jeff Russell, executive vice president of The Members Group, which along with The Veridian Group, supports the service. In addition to the nationwide availability of its mobile and online offerings, Dwolla yesterday also unveiled its social integration with online communities, such as Facebook and Twitter. TMG will be the primary distribution channel for Dwolla as a product offering to community-based financial institutions, giving credit unions and community banks entry to the next-generation payments market. Dwolla, which allows cash payments to be transferred digitally between two users said it is taking aim at the established electronic payment platforms that are costing businesses and consumers billions of dollars each year. Unlike traditional payment platforms, a Dwolla user receiving funds never gains access to a sender’s personal information. The transaction, which is funneled through a single point of access, is similar to online banking and ensures the highest level of security for Dwolla users.