MADISON, Wis. (12/10/13)--Registration is now open for CUNA Marketing Management School, set for May 19-22 in Hollywood, Calif.
"As more people begin to embrace values-based decision-making, it's critical that credit union marketing departments stay on their game," said Meghann Dawson, instructional design manager at Credit Union National Association. "CUNA Marketing Management School enables attendees to act on the migration away from banks and prepare them for the escalated competition to come."
Each year of the three-part program develops competencies toward developing comprehensive marketing skills:
Year 1--Improving the member experience, taking the lead on brand strategies and taking the opportunity to show recent marketing samples to marketing experts;
Year 2--Producing practical and effective copy, marketing credit unions among generations, and engaging audiences through new and social media channels; and
Year 3--Learning through inter-departmental marketing management and insights for setting oneself apart by developing personal and professional strengths.
There will also be a compliance pre-conference workshop on May 18 during which attendees will identify and break down recent compliance changes relevant to credit union marketing departments.
Keynote speaker is Shalini Kantayya, founder of the 7th Empire Media production company. She sells independent films in a market dominated by blockbusters. In her presentation, "Davids and Goliaths: What Credit Union Marketers Can Learn from an Indie Filmmaker," she will discuss the roles of credit unions and independent filmmakers as "the little guys" and illustrate how credit unions can use agility and insight to compete with big banks.
CUNA Marketing Management School offers credit union marketing professionals skill sets for marketing growth and an overview of the current marketing environment and ways to personally drive marketing efforts at the credit union.
Attendees can earn the Credit Union Certified Marketing Executive designation by attending all three years of the program and passing a comprehensive exam at the end of each year.
For those who completed the three-year program before the creation of the designation, CUNA will once again present a CUCME Designation Bootcamp, March 10-11, prior to the CUNA Marketing & Business Development Council Conference in Orlando, Fla.