AUBURN HILLS, Mich. (12/20/12)--The Michigan-based Invest in America credit union member rewards program celebrated a milestone Wednesday: the sale of the 500,000th vehicle sold through the four-year-old program.
The nationwide program provides savings on products and services to credit union members from business partners.
Celebrating the sale of the 500,000th vehicle sold under the Invest in America rewards program are, from left: Jeff Edwards, General Motors director of retail planning and incentives; Teri Vollmar, Genisys CU member who bought the milestone vehicle; Jackie Buchanan, Genisys CU president/CEO; and David Adams, CEO of Michigan Credit Union League and Affiliates. (Photo provided by the Michigan Credit Union League)
A member of Auburn Hills, Mich.-based, $1.5 billion asset Genisys CU stepped behind the wheel of the milestone vehicle purchased through the program at a special commemorative ceremony attended by Michigan Credit Union League & Affiliates CEO David Adams, Genisys CU President/CEO Jackie Buchanan, General Motors Co. Director of Retail Planning and Incentives Jeff Edwards.
"Today's milestone is a celebration of the strong partnership between the credit union industry and companies like General Motors," said Adams. "Invest in America reflects what it truly means to support American products, American workers and the American economy. As our nation emerges from tough times, credit unions continue to do everything they can to support the American Economy."
He applauded members for buying American and General Motors "for its willingness to be part of this innovative program. This 500,000th vehicle is proof positive of the combined strength of the credit union and the domestic auto industries."
The program, launched in 2008, is administered by league affiliate CU Solutions Group. Under the program, credit unions nationwide receive savings on products and services offered by partnering U.S. companies, including General Motors. Nearly 3,500 credit unions across the country, representing more than 80% of credit union members, support Invest in America.
"Through this program, we have yet another opportunity to highlight the credit union difference and offer our members superior service and great value," said Genisys' Buchanan.
GM's Edwards noted that "We are grateful to credit unions across Michigan and nationally for encouraging their members to support American companies like GM while promoting value and quality."
The program was the recipient of the 2012 Herb Wegner Memorial Award for Outstanding Program, the highest honor in the credit union industry. For more information, use the link.