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Better Branches releases cross-selling solution

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SAN FRANCISCO (12/30/11)--Better Branches LLC, a technology provider specializing in front- and back-office workflow solutions for financial institutions, has released a cross-selling solution that equips front-line staff to make offers to members, record the outcome, and provide real-time reporting to management.

Offers Made Easy uses information already available to credit unions to help marketing staff centrally create member-specific offers that become immediately available to front-line staff for delivery to the member during their next contact.

Credit unions do not need a member customer information file (MCIF) system to employ Offers Made Easy, but MCIF data can be used if available, said the company.

Offers Made Easy is a break-through for smaller credit unions--those with fewer than 75,000 members--that were previously unable to deploy member-specific offers due to cost and technical complexity, said Rick Poulton, Better Branches president.