ALBANY, N.Y. (12/5/08)--The Credit Union Association of New York announced the winners of its 2007 Pinnacle Marketing Awards. The awards recognize credit unions that have designed the most successful and creative marketing campaigns throughout 2007. Campaigns are judged on clarity of their goal, creative execution, quality of production, and campaign results. “From calendars to college survival kits to annual reports, this year’s award winners clearly demonstrated how marketing planning, originality and results are key components to credit union success and growth,” said Camille Aleixo, association vice president of marketing and communications. Pinnacle awards were given in four categories: Membership Kits, Product Penetration, Annual Reports, and Best in Show. Membership Kits award winners:
* Polish & Slavic FCU, Brooklyn, for 2008 Calendar, non-agency--more than $501 million assets category; * CCSD FCU, Elmira Heights, for College Survival Kit, non-agency--$51 million to $100 million; * OPCS FCU, Orchard Park, for Membership Brochure, non-agency--$21 million to $50 million.
Product Penetration award winners:
* Quorum FCU, Purchase, for Spread the Wealth, agency--more than $501 million assets; * Buffalo (N.Y.) Metropolitan FCU, for Who Knew?, agency--$51 million to $100 million; * Oswego (N.Y.) County FCU, for Join Our Growing Family, agency--$21 million to $50 million; * Providers FCU, Syracuse, for Proud to be a Part of the Community, agency--under $20 million.
Annual Reports award winners:
* Quorum FCU, for Center of the Universe; * Sperry FCU, New Hyde Park, for Putting the Pieces Together, agency--$101 million to $500 million; * Capital Communications FCU, Albany, for Commitment, non-agency--more than $501 million; * Polish and Slavic FCU, for 30th Anniversary.
The Best in Show award winner was Quorum FCU for Spread the Wealth.