RANCHO CUCAMONGA, Calif. (12/10/09)--Three executives from software, online services and automobile industries will share practical plans and tactics with the credit union industry on how to do more with less at THINK ’10 in April. THINK ’10, an industry conference hosted by CO-OP Financial Services, will be held April 18-21 at the Fairmont Scottsdale in Scottsdale, Ariz. This year’s theme is “Resetting Priorities for a New Landscape.” Speaking on maximizing limited resources in the current economic environment will be Bob Herbold, former chief operating officer of Microsoft Corp.; Tim Sanders, former chief solutions officer of Yahoo! Inc., and Dave Schembri, CEO of smart USA. During his eight years at Microsoft, Herbold streamlined operations leading to a seven-fold increase in profits while the company’s revenues increased four-fold. He also authored “Seduced by Success: How the Best Companies Survive the 9 Traps of Winning” and “The Fiefdom Syndrome.” Sanders is the author of The New York Times best-seller “The Killer App: How to Win Business and Influence Friends.” He specializes in encouraging corporate social responsibility and employee development programs, a theme of another book of his, “The World at Work.” Schembri is responsible for the distribution of smart vehicles in the United States. His 30 years in the automotive industry includes positions with Volkswagen and Mercedes Benz, where he recorded several successful product launches and 11 consecutive record years in new- vehicle sales. CO-OP Financial Services is a credit union service organization based in Rancho Cucamonga, Calif.