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CUNA Council keynoter How to create change

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MADISON, Wis. (2/9/09)--Credit union professionals can learn to create change in their lives and their organizations at the 2009 CUNA Marketing and Business Development Council (CMBDC) Conference March 11-14 in San Diego. Comedian and motivational speaker Judson Laipply will address "Life is Change" as keynoter for the conference. He will help attendees discover their power of choice and how that influences their lives and show how to fuse their power and implement a formula for happiness in everyday life. Laipply also will present one of the most-viewed videos of all time on YouTube, "The Evolution of Dance," which illustrates how much dance and music have changed the past 50 years. The video was originally developed as a humorous way to reinforce his "life is change" message. Laipply and the video have been featured in USA Today, on ABC's "Good Morning America," and on NBC's "Today Show". "A lot of change is cast upon credit unions today, and marketing and business development professionals need to help their organizations and members cope and adjust to these changes," said Anne Legg, CMBDC chair and vice president of marketing at Cabrillo CU, San Diego. Additional sessions during the 16th annual conference will address topics such as public relations, branding, increasing product penetration, measuring success, mobile banking, business development issues and strategies, and more. The conference also will present the prestigious Marketing Professional of the Year, Business Development Professional of the Year and the Diamond/Merit awards. Best Practice Award winners also will be announced.

CUDL pays 3 dividend

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RANCHO CUCAMONGA, Calif. (2/9/09)--CUDL, a point-of-sale and indirect auto lending network for credit unions, paid a 3% dividend to its 85 member credit unions for 2008. CUDL said it has 704 credit unions on the network, representing 20 million members, and 9,894 auto dealers. The company generated more than 560,000 auto loans at dealerships nationwide during 2008. About 32% of the loans went to credit union members who were identified at the point-of-sale in the dealership. New credit unions that signed onto the platform include:
* Citadel FCU, Thorndale, Pa.; * Texans CU, Richardson, Texas; * Pennsylvania State Employees CU, Harrisburg, Pa.; * Summit CU, Madison, Wis.; * Partners CU, Strum, Wis.; and * APCO Employees CU, Birmingham, Ala.
CUDL is based in Rancho Cucamonga, Calif.

SEG sponsor closes shared branching helps CU

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LAKEWOOD, Colo. (2/9/09)--When the corporate office of one of Des Moines, Iowa-based Cornerstone CU’s sponsor groups shut down in Birmingham, Ala., the credit union decided to use Shared Branching to serve members there. Cornerstone retained the majority of its southern membership and attracted new members with Shared Branching, which the credit union uses through the Credit Union Service Network (CUSN). “When traveling on vacation or just wanting to walk into a financial institution to make a transaction, our members use shared branching locations,” said Gary Key, Cornerstone CEO. “They want to be able to walk into a location to actually see their money go into a financial institution.” Cornerstone’s transaction volume has increased since the credit union joined CUSN, with members conducting transactions in 30 states. The credit union has branches in Des Moines, Iowa, and Omaha, Neb. Cornerstone has $14 million in assets. CUSN is based in Lakewood, Colo.