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Syphr CarLoans.com pilot ad platform for CUs

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FERNDALE, N.Y. (3/15/12)--Syphr LLC, a provider of personalized credit management applications, has contracted with Interactive Financial Marketing Group (IFMG) and CarLoan.com to test-market a digital media network focused on credit union vehicle lending to consumers. 

RateMatch, Syphr's patent-pending, pre-qualification rate and payment discovery technology, and CreditMart, a proprietary advertising platform for lenders, will power the experience and advertising optimization under license to IFMG. 

Experian, a credit-reporting bureau, has authorized Syphr to market its premium pre-qualification report to lenders as part of the test with IFMG. 

The report initially will be available through Syphr's direct-to-consumer property, SaveOnMyCarLoan.com, as a sub-domain of one of IFMG's auto loan lead generation websites: CarLoans.com.

The pre-qualification report is being marketed to consumers under the Syphr brand name, "Real Payments. Real Rates." on these sites. The pilot test will evaluate e-mail and organic traffic channels as part of a 90-day strategy to validate the offering and establish conversion metrics for the credit union marketplace.

For the pilot, Syphr will validate data provided by consumers and connect the most qualified consumer with relevant credit union loan offers on a pre-qualified basis. RateMatch, which filters consumer credit trade-line data and makes matches to various lender attributes, is the analytic that will support the "Real Rates. Real Payments." experience on CarLoans.com and SaveOnMyCarLoan.com.

The pilot test is scheduled to launch April 2.

MDT Bluepoint offer home mobile capture

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WARREN, Mich. and VISTA, Calif. (3/15/12)--Member Driven Technologies (MDT), a Michigan-based credit union-owned service organization (CUSO), and Bluepoint Solutions, a provider of remote deposit capture, item processing and enterprise content management solutions, have formed a partnership to provide MDT clients with access to Bluepoint's remote deposit capture solutions.

MDT will provide QwikDeposit Home and ToGo remote deposit capture (RDC) solutions to about 50 credit unions.

"In the past two years, online and mobile banking have emerged as our most sought-after offerings," said Larry Nichols, MDT's CEO. "As self-service channels continue to grow in popularity among consumers, so too does the demand for the ability to make deposits from multiple channels."

QwikDeposit will be offered through MDT's online and mobile banking offerings, allowing credit union members to make check deposits from home using a scanner or from their smartphone. Members key in the deposit amount and then either scan or take photos of the front and back of each check deposited. Deposits from both capture points are then included with the credit union's cash letter and processed for posting and clearing.

"CUSOs are vital to the credit union movement, especially as providers of new and innovative solutions that keep their member credit unions on the leading edge of technology," said Hal Tilbury, CEO and founder of Bluepoint Solutions.