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Coopera, CUNA Offer Free Hispanic Outreach Webinars

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DES MOINES, Iowa (3/8/13)--Strategic partners Coopera and the Credit Union National Association are offering two free one-hour Hispanic growth-focused webinars, including one on Wednesday.

CUNA and Coopera, a Hispanic market solutions company with a focus on credit unions nationwide, are providing the webinars to credit unions interested in expanding Hispanic membership to support growth goals.

"When it comes to attracting members from the Hispanic community, one-size-fits-all financial products and services don't work," said Miriam De Dios, CEO of Coopera.

"It is unrealistic for credit unions to expect the Hispanic community to conform to their traditional products and services--it's got to be the other way around," she said. "This market's cultural and linguistic nuances dictate a tailored approach. The goal of these webinars is to provide attendees with the information their credit unions need to develop programs that build longer-term relationships with this crucial demographic."

The first webinar, "Three Ways to Create an Inclusive Culture to Serve Hispanics," has been archived, and is available through Aug. 20. Use the link.

In the webinar, presenters from Coopera and CUNA offer three strategies for inclusive Hispanic membership growth:

  • Hispanic-market training for employees: Implement a personnel training plan to equip staff with the information and tools they need to better understand the needs of Hispanic members.
  • Organizational-wide communications: Launch a communications plan to keep a credit union's board, managers, staff and members in the know about the progress of its Hispanic growth efforts.
  • A comprehensive approach: Follow a strategic approach to building the right organizational mentality within a credit union to serve the Hispanic market. 
The second webinar, "Four Key Non-Traditional IDs You Can Accept to Open New Accounts, will be held at 2 p.m. CT on Wednesday. The webinar will offer information on accepting individual taxpayer identification numbers, cédulas, matriculas and voter registration cards, and the compliance required to accept these forms of identification. To register, use the link.

Fiserv Offers SpotPay Enrollment Site For Small Biz

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BROOKFIELD, Wis. (3/8/13)--Fiserv, a global provider of financial services technology solutions, announced a new website for small businesses to learn more about and enroll in SpotPay, its recently launched mobile card reader and remote check-deposit solution.

SpotPay helps financial institutions offer their small business account holders an anywhere, anytime mobile solution to accept both card and check payments from a smart phone with the SpotPay reader.

Small businesses that enroll on the website will automatically be matched to their participating financial institution. The financial institution will receive all the benefits of the enrollment, including co-branding and incentives.

SpotPay from Fiserv is available to financial institutions that are part of the ACCEL/Exchange payments network. Using SpotPay, merchants are able to swipe credit, debit and prepaid cards with their mobile device to accept payments. Merchants can deposit checks using a mobile remote deposit capture feature that allows users to take a picture of the front and back of a check and deposit the item electronically.

Credit unions offer a number of services to members with small business, including accounts and member business loans.

Credit unions, the leagues and the Credit Union National Association are urging Congress to help credit unions make even more business loans by raising their member business lending cap to 27.5% of assets, up from 12.25%. Doing so would help boost the economy by generating $14.5 billion in new loans and 158,000 new jobs, says CUNA, with no cost to taxpayers. Raising the MBL cap is one of CUNA's top priorities for 2013.