INDIANAPOLIS (4/17/08)--LCU Financial Services (LCU), the wholly-owned subsidiary of Indianapolis-based Eli Lilly FCU, is offering marketing services to credit unions through its own in-house advertising agency, The Greener Side. The Greener Side offers marketing consultation and strategy, branding and creative concepting, copywriting and graphic design, and youth marketing services. The team has semi-customized templates available to credit unions, or it can create fully customized concepts, content and design. Although The Greener Side is based in Indianapolis, it serves credit unions nationwide. The team won five Credit Union National Association Diamond awards in March. “We have a great thing here and we’re ready to share it across the industry,” said Tom Overton, associate vice president of business development for Eli Lilly FCU and LCU. Eli Lilly FCU has $708 million in assets.