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SourceLink rolls out REV auto refinancing

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CHICAGO (4/27/12)--SourceLink, a customer relationship management  and direct marketing firm, has released REV, a solution that gives lenders the ability to reach prime prospects by through direct mail and personalized campaign microsites while lowering acquisition costs.

REV is an auto refinance solution that creates multichannel campaigns to target qualified candidates. The integration of direct mail and Web-based marketing with automotive refinance has proven to drive new account activity and expand existing relationships for credit unions and banbank. Using a calculator and personalized URLs, REV uses direct mail pieces to help members make informed decisions on terms and associated refinance savings.

By using SourceLink's data modeling, loan candidates are automatically identified within the institution's lending area. Paired with mail-tracking solution, REV identifies key attributes for maximum conversion and manages the entire delivery cycle. REV also gathers data through campaign analysis and summary reports, strengthening follow-up efforts. This process allows a lender to make informed decisions for current and future marketing campaigns.