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CheckAlt webinars to discuss CUs social media

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LOS ANGELES (4/5/11)--CheckAlt Payment Solutions Remote Deposit Capture is offering a series of webinars with credit union executives to discuss how credit unions can leverage social media tools such as LinkedIn to grow their memberships and better market their services. The first webinar, hosted by CheckAlt CEO and co-chairman Shai Stern, will be held Friday at 9:30 a.m. PT. Stern said CheckAlt has built strong relationships through social media. “We have had tremendous success connecting with people via LinkedIn,” Stern said. “We do believe that when people communicate via social communities people know who they are dealing with. They aren't just getting an e-mail from an unknown stranger. They actually can associate a name to a face, know who they are corresponding with, and they can easily connect with them. “Credit unions are at a stage right now where communicating with their members, especially their business members, about their products, services, and benefits is the key to continued success,” Stern added.