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Experian launches Decision Point service

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COSTA MESA, Calif. (4/8/10)--Experian now offers Decision Point, a service that optimizes technology so financial institutions can make better business decisions without a large software purchase and deployment. Decision Point can help companies improve campaign performance, increase profitability, quickly respond to market conditions, reduce expenses, lower attrition and increase customer loyalty, and enhance collection strategies, the company said. Experian noted that with Decision Point, a card issuer experienced a 20% improvement in customer lifetime value, another card issuer gained a $7 incremental profit per account per annum, and an international wireless provider saw an 18% improvement in retained revenues. “As organizations prepare for a return to growth, they need to identify the optimal strategies to deploy across all customer life-cycle decisions to maximize resources and profits,” said Gary Kearns, Experian Decision Analytics president. Experian is based in Costa Mesa, Calif., and provides data and analytical tools to clients, including credit unions, in more than 65 countries.

Corelation new core processor signs first CU clients

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SAN DIEGO (4/8/10)--Corelation Inc., a new core processing provider, has signed its first credit unions onto its Keystone core processing system. The credit unions are: Cabrillo CU, San Diego and Harbor FCU, Carson, Calif. Both will launch their Keystone systems in the second quarter of 2011. Cabrillo will use the member-centric system to enhance relationships with members, said Robin Lentz, CEO of Cabrillo CU. Lentz said the browser-based system, will make it easier for staff to learn and use. “I know our information technology department is very excited about the new back-office capabilities,” she added. As an early adopter, Cabrillo will have a say in what the system will look like and will be able to respond quickly to client feedback, Lentz said. Harbor FCU decided to use the Keystone system after seeing Corelation at a recent conference. “Because of its design, it will be a lot cheaper to add or upgrade programs with Corelation,” said Tina Fugelsang, CEO. “This cost-effectiveness presents more opportunities for us to provide new products and services for our members.” Fugelsang added that Corelation’s system is equipped for imaging, which is an important service at Harbor FCU. Corelation is based in San Diego.