MADISON, Wis. (5/22/14)--CUNA Mutual Group's MemberCONNECT program is hosting a free webinar that will explore how consumers are searching, browsing and paying for vehicles in ways unimagined years ago.
"Changing Lanes: The New Paths to Car Buying" will be held at 1 p.m. and 3 p.m., June 3.
"Knowing and understanding new consumer buying trends will help better position credit unions in the auto-buying process over the long term," said Stephen Arnold, vice president of the TruStage Auto and Home Insurance program.
Three years ago, families were exposed to an average of 329 different digital ads on a typical 90-day car-shopping excursion, according to Cobalt's June 2011 study, "A Guide to the Modern Car-Shopper Journey." Since then, with smartphones seeing a rapid increase in popularity, that number continues to rise.
The hour long webinar will take a generational view of car buyers, what influences them, and explore then-and-now journeys of three personas: the first-car buyer, the family vehicle buyer and the luxury/fun vehicle buyer. The webinar will also cover technology and the empowerment it provides in the buying process, triggers for different decision points and the importance of leveraging convenience.
To register, use the resource link.