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CO-OP Total Revelation launched for debit portfolios

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RANCHO CUCAMONGA, Calif. (5/4/11)--CO-OP Financial Services has released CO-OP Total Revelation, an update to a tool that helps credit unions improve the efficiency of their debit and ATM portfolios. Initially introduced in November 2008, CO-OP Revelation is a Web-based application available to CO-OP Debit Signature and personal-identification number clients. The product now includes pre-built management summaries and custom report templates; data analyses, including alerts, benchmarking and profitability modeling; and outsourced consulting to help credit unions determine cardholder segmentation strategies, profitability analysis and marketing campaign management. CO-OP Total Revelation provides insight into credit union members’ ATM and debit transaction behavior and demographics, identifies fraud patterns and vulnerabilities and creates management reports, said the company.