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Mass. league CUNA join on loyalty training

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MARLBOROUGH, Mass. (5/5/11)--The Credit Union National Association (CUNA) has partnered with Massachusetts Credit Union League to offer CUNA’s Creating Member Loyalty (CML) system to credit unions in Rhode Island, Massachusetts and New Hampshire. Currently used by more than 200 credit unions, CML uses service to drive sales. It initiates a change in both individual and organizational behavior to cultivate a sales culture that exceeds members’ expectations. Creating Member Loyalty is segmented into three competency areas:
* Sales Strategies--Staff learn how to uncover member needs, suggest the correct product or service and generate a commitment from the member to use the recommended solution. * Service Strategies--Employees learn specific behaviors to make the member feel valued and understand the credit union’s offerings. * Sales Leadership Strategies--Managers are trained transition their staff from an operations focus to a sales-management focus.
One of the options to deliver these programs is the “train-the-trainer” model, where one or two credit union employees learn to deliver the material to the rest of the staff. For those credit unions without an internal resource, CUNA has partnered with the league and has certified Bill Nagle, senior vice president of credit union training at the Massachusetts Credit Union League, to deliver end-user content directly at state credit unions.

CMG MI ACUMA mortgage workshop soon

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SAN FRANCISCO (5/5/11)--CMG Mortgage Insurance Company (CMG MI) will co-sponsor the American Credit Union Mortgage Association’s (ACUMA) first Mortgage Success workshop Monday and Tuesday. Topics to be covered include the S.A.F.E. Act, working with Realtors, boosting mortgage volume and successful strategies for the purchase market. “ACUMA has created this regional workshop series to help credit unions meet the challenges of the current lending environment and identify opportunities,” said Bob Dorsa, ACUMA president. “We wanted to ensure that most of our speakers were not only experts in their fields but also drawn from credit union backgrounds, so they could specifically address the credit union experience on regulatory issues and growing share in the marketplace.” Licensed in all states, CMG MI operates as a joint venture between CUNA Mutual Insurance Society and PMI Mortgage Insurance Co. The company provides private mortgage guaranty insurance to protect credit unions against potential losses if borrowers default.

Ongoing Operations launches biz continuity workshops

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HAGERSTOWN, Md. (5/5/11)--The first of Ongoing Operations newly formatted business continuity workshops, P3--Plan, Prepare, Protect--will be held June 1 at SAFE CU, Sacramento, Calif. Ongoing Operations is a CUNA Strategic Services provider. “These new sessions will be much more interactive in nature and feature dynamic agendas that incorporate the best of our old Business Continuity Boot Camps along with the most pressing issues credit unions are facing today,” said Kirk Drake, CEO of Ongoing Operations, a business continuity credit union service organization. The new sessions will provide business continuity resources and opportunities for participants to share best practices after local events. The new P3 Business Continuity Workshops will be open to all interested credit unions, not just current Ongoing Operations clients.