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Prime Alliance Solutions Dexma Inc. merge

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TUKWILA, Wash., and EDINA, Minn. (5/7/10)--Prime Alliance Solutions, a provider of mortgage lending solutions for credit unions, and Dexma Inc., a developer of mortgage lending technologies, have merged. Prime Alliance and Dexma have worked together for the past decade. They jointly developed Mortgage Lending Suite, which includes retail lending, third-party lending, loan fulfillment, secondary-market centers and real-time technologies. The companies expect to complete the merger later this year. Operations will continue to be based in Tukwila, Wash., and Edina, Minn.

Gender Generator tool released by CUAnswers

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GRAND RAPIDS, Mich. (5/7/10)--CU*Answers has released a Gender Generator tool available in the 10.0 CU*BASE Software Upgrade. The generator assists in updating membership with an “unknown” gender designation and with an estimated 75% accuracy rate or better. The tool brings membership databases up to date by comparing a list with more than 11,000 names. For gender-ambiguous names (like Chris or Pat), credit unions can decide which gender to flood the unknown memberships with--or leave them unchanged, CU*Answers said. Once the generator is run, credit union staff can then work the membership as needed with accompanying reports from the tool. The gender designations are useful for relationship analysis and other data mining tools in the “Know Your Member” menu. CU*Answers is a credit union service organization based in Grand Rapids, Mich.

CUDL rolls out SMART approval program

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LAS VEGAS (5/7/10)--CUDL, which administers an auto-lending network for credit unions, announced the roll-out of its SMART Approval program, which aims to help credit unions improve member loan retention rates and streamline the loan process for members. SMART Approval allows credit unions to provide members with an online pre-approval application and loan decision through the credit union’s website. The program is customizable, and credit unions can set loan pre-approval standards based on their lending practices and parameters. The solution was unveiled Wednesday before 400 attendees of CUDL’s Prime Alliance Auto and Mortgage Lending Symposium in Las Vegas. CUDL is based in Ontario, Calif.