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Vantiv Saylent launch strategic decisioning tool

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CINCINNATI and FRANKLIN, Mass. (5/10/12)--Vantiv Inc., a provider of payment processing services, has partnered with the analytics firm Saylent Technologies Inc., to offer Vantiv Analytics to Vantiv credit union and bank debit portfolio customers. 

Powered by Saylent Technologies, Vantiv Analytics is a software solution designed to make it easier for financial institutions to optimize their debit card portfolios, increase card revenue, understand card usage and trends, and make smarter, faster decisions. Financial institutions benefit from member and customer insights that can be used to drive marketing programs, loss-prevention strategies, and new product development, the companies said. 

Vantiv provides marketing services and an online portal from which customers can select turnkey marketing campaigns and incentives to deepen cardholder loyalty and prompt more profitable behaviors.

Vantiv Analytics offers segmentation capabilities combined with enhanced reporting designed to help uncover trends, identify under-performing or at-risk member and customer groups, monitor transactions to prevent loss, and prioritize programs and campaigns.