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TOM SAKASHSTAFF NEWSWRITER

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CO-OP Fin Services offers key THINK 12 takeaways

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RANCHO CUCAMONGA, Calif. (6/4/12)--"THINK Again: Key Takeaways from THINK 12," a free white paper detailing the key points made by speakers at the THINK 12 conference, is now available for downloading from CO-OP-Financial Services.

"We recognize the challenge of taking the big ideas attendees hear at THINK and finding ways to implementing them back home at their credit unions," said Stan Hollen, president/CEO of CO-OP Financial Services. The paper reports the highlights of each featured presentation "and provides some direction on how our industry can apply those lessons," he added.

The conference was held April 29-May 2 in Boca Raton, Fla. Among the speakers were Billy Beane of the Oakland A's, Chris Berman of ESPN and guitarist-turned-defense-expert Jeff Baxter.  The conference showcases business thought leaders from diverse industries to provide a fresh perspective to credit union leaders on issues facing the movement. This year's themes included credit-union-as-cult-brand, creativity and reinvention.

Next year's conference will be April 29-May 2 in Chicago.

To download the paper, use the link below, click on "Downloads" and then click "THINK Again" at the top of the left column.

Velocity acquires Sheshunoff Consulting software

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WILMINGTON, N.C., and AUSTIN, Texas (6/4/12)--Velocity Solutions, based in Wilmington, N.C., has acquired banking software from Austin, Texas-based Sheshunoff Consulting + Solutions.

The deal is expected to provide Velocity with additional staff from Sheshunoff Consulting and an installed base of clients who use Sheshunoff's Deposit Score, Platinum Overdraft and Pricing Partner.

Financial terms of the acquisition were not disclosed.

Velocity provides transaction account strategies, fee income enhancement, overdraft management tools, retail-account product design and account acquisition programs.

Sheshunoff Consulting + Solutions offers financial institutions risk management, executive development programs and investment banking services.

Superior Choice adds e-mail newsletter to marketing

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SUPERIOR, Wis. (6/4/12)--Superior Choice CU, Superior, Wis., has added branded e-mail newsletters to its mix of marketing communication as a means of expanding its digital presence with technologically savvy members.

The credit union still sends out its quarterly newsletter through the U.S. Postal Service, but an electronic newsletter platform from the digital marketing company IMN, Waltham, Mass., allows Superior to communicate monthly and more cost effectively while providing more timely information on products and services such as auto loans and mortgage rates, Lepper said.

In providing information in a format that members engage with every day, Superior Choice CU appears to have captured members' attention. For example, when the credit union held its annual director's election earlier in February the newsletter included a link to the online ballot. Within 45 minutes of the newsletter release, nearly 100 votes were cast online.

"We've never seen that kind of response in such a short time frame," Lepper said. "It was eye opening."

The newsletters also can include a link to social media such as Facebook, YouTube and Twitter. While Superior Choice has a Facebook page, Lepper said the credit union still has room to grow with social media, and the newsletter will likely provide a portal for that growth.

"It's not uncommon for people--not just young people but people of any age--to communicate with brands through social media," Lepper said. "Now I feel like we're poised to grow in that direction."

IMN delivers branded newsletters that help companies engage with their members, prospects and customers to drive business results via email, mobile and social platforms. IMN clients can also benefit from analytics-based intelligence that provides insight into buying behavior and purchase preferences to encourage brand loyalty and generate leads.

CUNA announces topics for BSA conference in December

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MADISON, Wis. (6/4/12)--The CUNA Bank Secrecy Act Conference, Dec. 2-5 in Dallas, will include sessions on real-world compliance applications, according to the Credit Union National Association (CUNA).

In partnership with the National Association of State Credit Union Supervisors, the annual CUNA Bank Secrecy Act Conference brings together Bank Secrecy Act (BSA) compliance officers, state and federal examiners, industry experts and regulators for discussion, networking and education on BSA compliance issues. The annual conference covers BSA statutory and regulatory training requirements that compliance professionals must comprehend to help their credit unions meet the requirements of the complex federal BSA law.

Issues to be addressed at this year's conference include:

  • Skip tracing;
  • BSA implications of emerging payment systems;
  • Selecting anti-money laundering automation tools; and
  • BSA and business accounts.
Representatives from the Financial Crimes Enforcement Network, the National Credit Union Administration and the Office of Foreign Assets Control will provide regulatory updates.

The BSA was enacted in 1970 to help in the investigation of money laundering, tax evasion and other criminal activity. Today, compliance with the BSA helps defend against terrorism. However, new technology brings increased risk and complexity to BSA compliance, said CUNA.

Credit union professionals can earn their CUNA Bank Secrecy Act Compliance Specialist (BSACS) designation by enrolling in BSA 101 and successfully completing the proctored exams. BSACS recertification is also available.

Also, CUNA Bank Secrecy Act eSchool will be held Aug. 23-Oct. 24. For more information, use the link.