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San Diego County CU Launches Cardlytics Marketing Platform

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ATLANTA (6/13/13)--San Diego (Calif.) County CU this week announced it will deploy the Cardlytics platform to provide targeted rewards to its members through their online banking accounts.

San Diego County CU implemented the platform through a partnership between Cardlytics and Fiserv, which provides the credit union with its online banking system.

"As the largest locally owned financial institution in San Diego, we value people and community," said Teresa Halleck, San Diego County CU president/CEO. "We pride ourselves on serving (members) with value-driven products and services."

Relevant offers now are presented on each member's checking account detail page within the credit union's secure online banking platform--achieved by leveraging information about previous purchases. By clicking on the offers, account holders can activate or "accept" rewards before redeeming them at a number of national, local and online retailers. There are no coupons or promotion codes required, and no member data leaves the credit union's secure environment.

Members can opt-out of the rewards offers, but activation rates prove broad consumer acceptance of Cardlytics' programs. Cardlytics' offers now are targeted against some 200 million transactions per week, representing more than $500 billion in consumer spending.