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CUNAverse Twitter contest offers iPad

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MADISON, Wis. (6/17/10)--CUNAverse, the official blog of the Credit Union National Association (CUNA), is offering credit unions a chance to win an iPad in its CUNAverse Twitter contest. The purpose of the contest is to spread the word about the blog and its tweet feature on Twitter. Basically entrants are asked to follow CUNAverse on Twitter and tweet this sentence: Win an iPad! Just retweet this and follow @CUNAverse. Details: http://ow.ly/1ZkhL The tweet is an automatic entry. One can enter once a day until June 30, when the contest ends. In addition to the 16GB/Wifi Apple iPad, the winner will receive a copy of CUNA's 2010-2011 E-Scan Report, CUNA's strategic planning guide. For more detail use the resource link.

MyPhotoCard lets cardholders create own brand

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DES MOINES, Iowa (6/17/10)--The Members Group (TMG) is allowing credit union member cardholders to create their own brand through a new payment card personalization tool, MyPhotoCard. The solution was launched Tuesday at the 2010 TMG Client Conference. MyPhotoCard was developed by TMG--a credit union service organization--and CPI Card Group. CPI offers card product and related services. MyPhotoCard allows credit or debit cardholders to design their own cards either by uploading a personal photo or selecting a photo from a prepopulated gallery. When a personalized card is created, additional cardholders on the account can create their own personalized card on the same day. Once the card is approved, it is mailed directly to the cardholder. The platform is available for MasterCard and Visa. “When people talk about card personalization programs, they often refer to the potential for increased customer affinity, loyalty and lower attrition, which in turn can translate into higher card usage and revenue,” said Jeff Falk, TMG director of product development. “With MyPhotoCard, TMG is offering a tool with the potential to deliver on all those fronts. But we want to take the process beyond just personalization to personalization and functionality.” MyPhotoCard uses TMG’s Springboard application. Credit unions can customize levels of user access based on operational needs. TMG is a wholly owned subsidiary of the Affiliates Management Company, which is owned by Iowa credit unions and their members.

Shoreline offers customizable card program for CUs

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LONDON (6/17/10)--Shoreline Business Solutions’ credit union clients now have access to a customizable card program, Make-It-Mine, through a partnership with Severside Group, a global technology provider. Make-It-Mine allows credit unions to launch an online card customization program with a Card Competition application and built-in voting mechanism. Cardholders can use the mechanism to send finished card designs to friends and family and ask them to vote for their designs. The tool will help create more revenue-generating opportunities for credit unions, according to Richard Anderson, president/CEO, Shoreline Business solutions. “In an environment where government regulation is limiting revenue opportunities for financial institutions, it’s now more important than ever for institutions to attract and retain profitable customers,” Anderson said. Make-It-Mine has a reporting tool for real-time analysis of the card program’s performance. It also works with all major processors, and financial institutions can configure the platform to represent their brand, identity and specific card program, the companies said in a release. Severside Group is headquartered in London. Shoreline Business Solutions is a Rhode Island-based personalization bureau.