MADISON, Wis. (6/20/08)--Credit unions with Travelex Visa gift cards under a strategic alliance with CUNA Strategic Services (CSS) will need to make their transition to the RBS Lynk/CSS Gift Card program before July 30. CSS recently announced a new strategic prepaid gift card alliance with RBS Lynk and an enhanced Travel Card offering in its continuing alliance with Travelex. Travelex is discontinuing its gift card program. Credit unions under the Travelex gift card program may continue to sell their existing Travelex Visa Gift Card inventory until July 30. "As we searched for a gift card provider, we were impressed with how easy it was for credit unions to roll out and deliver this program to their members," said Wes Millar, senior vice president, CSS. CSS has sent two letters to credit unions announcing the change to the gift card program and the final date. RBS Lynk's new, enhanced gift card program includes:
* Gift Card inventory with no up-front investment--the cards are paid for when activated; * No program implementation or annual fees; * "America's Credit Unions" brand on the Visa Gift Card; * Free Gift Card packaging with each card; and. * Two free marketing kits per year.
Travelex has broadened its prepaid Travel Card program to include four cards, including two U.S. card products. For more information, use the resource links.