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CO-OP Introduces Photo ATM/Debit Cards

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RANCHO CUCAMONGA, Calif. (6/28/13)--CO-OP Financial Services is introducing Photo-OP by CO-OP, a new ATM/debit/credit card production service that helps credit union members design their own cards with personal photos on the front.

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"Personalized cards are the ultimate in one-on-one marketing for credit unions," said Stan Hollen, CO-OP Financial Services president/CEO. "Photo-OP by CO-OP can serve as a way for credit unions to differentiate themselves from competitors, strengthen member loyalty by creating an emotional tie to the card and increase card usage."

To use the service, credit unions must use CO-OP Financial Services for card production. No other additional hardware or software is needed. Standard implementation includes credit union logo branding on the card face.

Members also can use Photo-OP by CO-OP to design a card featuring a picture of a loved one, pet, hobby or favorite vacation spot. The three-step Internet-based process starts with uploading an image from a computer or a social media account such as Facebook, cropping the image onto the card face, and submitting a design for production and order confirmation.