MADISON, Wis. (6/7/12)--Participants at the Credit Union National Association's (CUNA) Young Adult Boot Camp, Sept. 12-13 in Charlotte, N.C., will develop action plans for reaching their Gen Y membership base.
Brent Dixon, Filene Research Institute's young adult adviser, will describe the needs and concerns of today's adult consumer and detail the products, services and recruiting strategies credit unions can use to attract young potential members. Dixon also will include Filene research that participants can integrate into their action plans.
Topics will include:
- Social media and online search advertising;
- Young-adult transaction accounts;
- Young-adult lending;
- Advisory directors and volunteers;
- Young-adult branches and e-delivery; and
- Young-adult financial behavior and decision making.
"On the whole, the youth market is a low-risk, highly profitable market," said Meghann Dawson, CUNA manager of instructional design. "Reaching out to this group effectively is not only sound marketing practice but an essential strategy in ensuring the credit union stays profitable in the coming years."