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CUNA announces Young Adult Boot Camp

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MADISON, Wis. (6/7/12)--Participants at the Credit Union National Association's (CUNA) Young Adult Boot Camp, Sept. 12-13 in Charlotte, N.C., will develop action plans for reaching their Gen Y membership base.

Brent Dixon, Filene Research Institute's young adult adviser, will describe the needs and concerns of today's adult consumer and detail the products, services and recruiting strategies credit unions can use to attract young potential members. Dixon also will include Filene research that participants can integrate into their action plans.

Topics will include:

  • Social media and online search advertising;
  • Young-adult transaction accounts;
  • Young-adult lending;
  • Advisory directors and volunteers;
  • Young-adult branches and e-delivery; and
  • Young-adult financial behavior and decision making.
"On the whole, the youth market is a low-risk, highly profitable market," said Meghann Dawson, CUNA manager of instructional design. "Reaching out to this group effectively is not only sound marketing practice but an essential strategy in ensuring the credit union stays profitable in the coming years."

Corporate Central Farin team up on IRR compliance

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MUSKEGO, Wis. (6/7/12)--Corporate Central CU in Muskegon, Wis. has expanded its partnership with Farin & Associates Inc. to offer interest-rate-risk compliance services.  

Corporate Central CU, which has an existing five-year partnership with Farin, expanded its relationship to ensure that the corporate credit union's member credit unions have resources available to implement the National Credit Union Administration's impending requirement that all federally insured credit unions develop and adopt a written policy on interest-rate-risk management as part of their asset liability management (ALM) programs.

Farin will offer a free webinar for Corporate Central members on Monday at 2 p.m. CT to explore the changes in policy, approach and assumptions that credit unions must undertake to meet the new NCUA requirements, which go into effect Sept. 30.

Corporate Central members will have access these services offered through Farin:

  • In-house ALM models and outsourced ALM model options;
  • Non-maturity core deposit analysis;
  • Loan/relationship profitability models (LoanEDGE);
  • Loan and deposit pricing services;
  • Educational webinars and seminars; and
  • Consulting services.