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Catalyst Corporate Offers Mobile Marketing Kits

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PLANO, Texas (7/2/13)--
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Catalyst Corporate FCU is offering four kits to assist credit unions in marketing mobile services to their members.
 
The campaign kits contain a sample poster, brochure, e-mail, statement stuffer, Web banner, flier, newsletter article and radio script.
 
The campaign templates are available for credit unions that use Catalyst Corporate's mobile services.
 
One campaign features a spunky silver-headed "senior" on a motor scooter, with a cell phone and the headline, "So Easy Your Grandma is Using It!" The campaign continues: "You can use it too! Accessing your accounts is quick and easy on your smartphone or tablet with your credit union's Mobile Banking app …"
 
Catalyst Corporate worked with Texas-based Credit Union Resources to develop the kits. Campaign content was based on input from credit union marketers who each have mobile banking programs.
 
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"Many credit unions do not have the time or resources to spend on product marketing. We wanted to jumpstart that process," said Terry Young, Catalyst Corporate's director of marketing and communications.
 
"These materials give credit unions of all sizes a starting point for creating their own member promotions," Young added. "Materials can be used 'as is' by inserting the credit union's logo and contact information or customized to accommodate individual credit union branding or program requirements.".
 
Catalyst Corporate offers three additional mobile banking marketing kits. Campaign themes include:
  • "Welcome to your Credit Union--Here, There and Everywhere";
  • "Your Credit Union...Only a Tap Away"; and
  • "APPreciate the Ease."

CO-OP Rebranding Initiative Begins This Month

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RANCHO CUCAMONGA, Calif. (7/2/13)--CO-OP Financial Services will launch the first phase of a comprehensive marketing initiative to rebrand and promote credit union shared branching to consumers later this month.
 
"Our goal is to work with our client credit unions to help them promote their participation in CO-OP Shared Branch," said Stan Hollen, CO-OP Financial Services president/CEO. "This is the beginning of a multi-year program to rebrand our shared branch network, as well as our ATM network, to maximize consumer recognition of these key credit union services."
 
In mid-July CO-OP Financial Services will distribute to participating credit unions launch kits containing access to new signage, including logos and graphics; new Web/digital program assets, advertisements and locator details. This material is being provided about one month in advance of the "go public" date of Aug. 13, when CO-OP and credit unions will begin displaying the new CO-OP Shared Branch brand.
 
Hollen announced CO-OP's intention to rebrand shared branch services to consumers at THINK 13. CU Service Centers and its swirl logo will be replaced by CO-OP Shared Branch signage. In addition, CO-OP Network will receive a slight revision, rebranded as CO-OP ATM, so consumers can quickly identify the service they need within a uniform brand.
 
"CO-OP Shared Branch ranks fourth nationally in terms of financial institution branch outlets, and CO-OP ATM is larger by far than any proprietary bank network," said Hollen.
 
CO-OP Shared Branch includes 5,000 "live teller" branches, enabling members to enter participating credit union branches and conduct their business as if they were at their own home branch. The network also includes more than 2,000 self-service devices at credit union branches and in select 7-Eleven stores. CO-OP ATM provides access to 30,000 ATMs nationwide, including 9,000 deposit-taking ATMs. CO-OP Shared Branch and CO-OP ATM locations can be found in all 50 states.

CU24 Board Elects Nolan Chairman

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TALLAHASSEE, Fla. (7/2/13)--The CU24 board of directors has elected Joan Nolan, vice president of operation support at IBM Southeast Employees FCU, Boca Raton, Fla., as its chairman.
 
Paul Numbers, president/CEO of State Employees CU, Tallahassee, Fla., will serve as vice chairman of CU24,  a credit union own-ATM and point-of-sale network. Becky Hulett, chief financial officer of 121 Financial CU, Jacksonville, Fla., continues as secretary/treasurer. 
 
Nolan had previously served as vice chairman for one-and-a-half years. 
 
The rest of the CU24 board includes:
  • Bradley Blake, president/CEO, Florida State University FCU, Tallahassee, Fla.;
  • Alvin Cowans, president/CEO, McCoy FCU, Orlando, Fla.;
  • David Mooney, president/CEO, Alliant CU, Chicago;
  • James Smith, president/CEO, Singing River FCU, Moss Point, Miss.;
  • David Southall, president/CEO, Innovations FCU, Panama City, Fla.; and
  • Dan Wollin, president/CEO, PCM Employees FCU, Green Bay, Wis.

Intuit To Sell Intuit Financial Services

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SAN FRANCISCO and MOUNTAIN VIEW, Calif. (7/2/13)--Intuit announced Monday that it has entered into an agreement to sell its Intuit Financial Services division to Thoma Bravo.
 
Intuit Financial Services is a CUNA Strategic Services provider.
 
The cash transaction is valued at about $1.025 billion and is subject to regulatory review and other customary closing conditions. The transaction is expected to close in the next few months.
 
The transaction will result in a stand-alone company focused on providing a digital banking platform and market-leading mobile solutions to financial institutions. 
 
The transaction includes an Internet banking platform, digital payments, mobile banking, Purchase Rewards, FinanceWorks, and digital banking add-on solutions as well as third-party solutions. Certain assets that are currently included in the IFS division, including OFX connectivity and Mint.com, will remain with Intuit.