LIVONIA, Mich. (7/8/14)--Invest in America, a discount provider and loyalty program for credit union members, will become Love My Credit Union Rewards beginning Aug. 1.
Invest in America was originally created in 2008 during the financial crisis to support the U.S. auto industry, to provide meaningful auto discounts to credit union members and to help credit unions gain auto loans.
Six years later and now managed by CU Solutions Group, the program has grown to offer other exclusive discounts to credit union members, with new partners, enhanced technology and new marketing options.
On Aug. 1, Love My Credit Union Rewards will introduce:
- Bundled shopping categories including auto, home, technology and entertainment, finance, shopping and Invest in America;
- Love to Shop, which replaces Shop America, with a new platform that will provide exclusive daily offers to bring members back more often; and
- New marketing materials to promote the overall rewards program, individual discounts and materials that support the bundled discount categories.
To continue to show credit union support for U.S.-based companies, Invest in America will still be displayed as a category on the website homepage, as well as the logo will appear on discounts that are from U.S.-based companies.