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CUNA Council paper explores sustainability biz model

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MADISON, Wis. (8/8/11)--“Creating a New Credit Union Sustainability Business Model,” a new white paper from CUNA councils, explores how credit unions can create a viable business model in an economic environment of unprecedented challenges. Anne Legg, recent MBA graduate, vice president of marketing at Cabrillo CU, and 2008-2011 CUNA Marketing & Business Development Council chair, digs into the question--“How can credit unions create sustainability for the future?”--in her MBA thesis-turned-white paper. In the current economic environment, where operating expenses are higher than net interest margin, the credit union industry is facing many challenges: negative earnings, loss of income from recent regulation, and the possible removal of non-taxation status, says the paper. Acknowledging that credit unions are a viable financial alternative for consumers, Legg seeks a solution for credit union sustainability by examining international credit union systems and the cooperative grocery and farming industries. To achieve sustainability within the industry, Legg’s recommendations include developing a shared-value business model and suggestions for incorporating programs founded on the cooperative principles.

ICU Day stuffer envelopes promote people first

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MADISON, Wis. (8/8/11)--The Credit Union National Association (CUNA) released two new components of its 2011 International Credit Union (ICU) Day campaign. CUNA’s “Credit Unions Build a Better World” statement stuffer and drive-up envelope were designed to help credit unions differentiate themselves from their competitors. Using corresponding messaging and artwork, CUNA’s 2011 ICU Day campaign ties into the United Nations General Assembly declaration of 2012 as the International Year of the Cooperative, which carries the theme “Cooperative Enterprises Build a Better World.” The ICU Day statement stuffer highlights social contributions from credit unions nationwide and the cooperative nature of credit unions. This year’s stuffer also comes in electronic formats. For one price, credit unions receive both the digital version, which flips from front to back, and a standard PDF. The ICU Day drive up envelope incorporates credit unions’ cooperative aspect by emphasizing that credit unions put people’s needs and goals first. Credit unions can customize both products by adding a call to action, a logo and contact information. CUNA’s materials feature a full line of supplies, including decorations, print promotions, gifts and apparel for members, staff, and the board. The ICU Day website also includes links to free ICU Day graphics and coloring pages. Credit unions can order online or call 888/238-1360. Orders made by Sept. 16 will save up to 10% on all ICU Day materials. This year, ICU day celebration coordinators at credit unions and leagues can create personalized accounts that allow them to return to the site to check the status of their orders.