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CO-OP Ad Lab helps CUs market to members

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RANCHO CUCAMONGA, Calif. (9/13/10)--CO-OP Financial Services has enhanced CO-OP Ad Lab, a consumer marketing program for credit unions to help its clients promote the member access and convenience services they offer via CO-OP. CO-OP Ad Lab materials are available as statement inserts, flyers, brochures, Web banners and posters. The materials are free for member credit unions of CO-OP Financial Services to download and customize. The updated website, www.co-opfs.org/AdLab, features a new layout, easier navigation and 15 new marketing campaigns for credit unions, including those supporting mobile banking, scanning/depositing checks from home and surcharge-free access to ATMs. CO-OP Ad Lab now includes CO-OP Preferred, a turnkey marketing solution; and CO-OP Ad Partnership, a subsidy program for printing marketing materials. With CO-OP Preferred, CO-OP will customize the artwork, then fulfill orders, print and mail materials, and provide reporting. CO-OP will also offer special quarterly promotions. CO-OP Ad Partnership is a limited-time offer in which CO-OP will subsidize 50% of the printing costs for Ad Lab marketing materials, up to a $1,500 match per participating credit union annually. “Marketing departments at credit unions are very busy and often have limited resources in budget and personnel,” said Stan Hollen, president/CEO. “Co-OP Ad Lab makes it simple to promote everything from where to find a surcharge-free ATM, to promoting a member rewards program.”