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E-statement use continues to rise

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MADISON, Wis. (9/27/10)--Use of e-statement stuffers is on the rise, as credit unions aim to provide members with an easier way to view information compared with a print statement, said the Credit Union National Association (CUNA). Credit unions with more than $50 million in assets have about 12.5 million e-statement users who generate 50 cents to 75 cents per month in savings or $75 million a year in industry savings, according to Ron Daly, president/CEO of DigitalMailer. “A few sheets of paper and a half a dollar in postage might seem like a small expense, but over time, it’s a significant savings,” Daly said on DigitalMailer’s blog. CUNA is offering two new titles for e-statement stuffers, including one that promotes the 2010 International Credit Union (ICU) Day theme. The new e-statement stuffers are: “There’s Nothing Like a Credit Union,” and one on ICU Day’s theme, “Local. Trusted. Serving YOU.” Credit unions can purchase the stuffers on the CUNA site, www.cuna.org, for whatever cost they can afford by providing the price in the comments box when ordering. If credit unions provide $0, they can download the stuffers at no cost. The stuffers are valued at $245 each. The statement stuffers also include:
* Hosting instructions; * JPEG graphic of the e-statement stuffer for use as a link button or banner ad; * Flash file of the e-statement stuffer; and * HTML file of the e-statement stuffer.
ICU Day will take place Oct. 21. For more information, use the links.