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PolicyWorks and TMG offer due diligence white paper

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DES MOINES, Iowa (9/29/09)--PolicyWorks and The Members Group (TMG) have partnered to offer a white paper on due diligence practices. “Do Your Homework; Pass the Exam--Satisfying the National Credit Union Administration with Vendor Selection Due Diligence” outlines a seven-step due diligence process that credit unions can use when selecting a card processor. The relationship a credit union has with its vendor for card processing is the most critical vendor relationship a credit union can have, said Andrea Stritzke, PolicyWorks regulatory counsel. Card processors drive a vital revenue-generating activity for credit unions and house secure member data, Stritzke added. PolicyWorks, based in Iowa, offers regulatory compliance resources for credit unions. TMG is owned by the Iowa Credit Union League and offers customized solutions for credit unions nationwide including credit, debit, ATM and prepaid cards.

PSCU Financial papers focus marketing to small biz

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ST. PETERSBURG, Fla. (9/29/09)--PSCU Financial Services has issued a third white paper on small businesses. The paper, “SMBs: A Unique Marketing Environment,” focuses on marketing to small business owners by discussing the development of sales relationships and the difference between small businesses and the rest of the corporate world. Selling financial services to small businesses has a two-fold set of challenges. First, small business owners are a hybrid audience. Their product and service needs are similar to their corporate counterparts, yet the centralized nature of their decision-making differs greatly. Second, small business owners don’t necessarily want to be “sold”--they seek long-term relationships, which offer key benefits for credit unions, the paper said. Two previous papers discussed the financial needs of small business owners, and how to create a customized small business program that manages risk and includes measurement tools. The next white paper will be, “Prospecting for Small Business Customers,” which will focus on creating a common profile using the right data to reach small businesses. The data “can be used to guide your offers and programs and create clearly targeted, industry or sector-based messaging, which works to build strong, ‘sticky’ relationships,” PSCU Financial Services said.

Mortgagebot allies with PCLender.com

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MEQUON, Wis. (9/29/09)--Mortgagebot announced a new alliance with PCLender.com to recommend the Mortgagebot PowerSite point-of-sale (POS) platform to PCLender’s clients and prospects as a preferred solution. PowerSite is a hosted software solution. It handles mortgage application, pricing and approval processes for more than 900 lenders nationwide, including credit unions. PCLender.com is a provider of web-based mortgage lending solutions. The alliance will allow PCLender.com clients to access mortgage POS tools to help them serve borrowers, manage greater application volume and maintain regulatory compliance, Mortgagebot said. “Mortgage lenders are increasingly turning to advanced POS automation as a means of reducing costs, increasing efficiency and providing better service,” said Dan Welbaum, Mortgagebot chief marketing officer. The PowerSite platform has three parts: PowerSite Consumer, a self-serve mortgage website; PowerSite Advisor, which allows non-mortgage associates to take mortgage applications after a brief training session; and PowerSite Pro, an add-on product for loan officers.