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Councils free paper Deepen indirect-borrower ties

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MADISON, Wis. (9/30/08)--Credit unions can learn the results of a project designed to help them deepen relationships with indirect members in a free white paper offered by the CUNA Lending Council. “Developing Members From Indirect Borrowers: Lessons Learned” examines findings from CUNA Mutual Group’s Indirect Borrower’s Pilot Project. The project was designed to deepen relationships with new indirect members and help identify the next best products to cross-sell to indirect borrowers. The white paper includes information on the overall project and its results, the indirect lending environment, profiles of participating credit unions, and the project’s findings and conclusions. A second white paper, “Serving New Americans,” examines how to reach and better serve resident and non-resident aliens and first generation immigrants. The paper diagrams policies, operations, products, services and marketing. “Most important is to gain the trust of New Americans by reassuring them that in contrast to what they may have experienced with financial institutions in their homeland, their deposits are insured and safe with the credit union,” according to the paper. Credit union case studies illustrate how to gain the trust of new Americans, provide a safe means of conducting financial transactions, and in the process achieve membership growth. For more information, use the links.

NYCEs SUM allies with MoneyPass

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SECAUCUS, N.J. (9/30/08)--NYCE Payments Network signed an agreement with MoneyPass Network to offer participants in NYCE’s SUM selective surcharging program the option of adding access to MoneyPass Network’s 13,000 surcharge-free ATMs. NYCE’s SUM program allows cardholders of participating financial institutions to make surcharge-free withdrawals at about 2,950 designated ATMs of other SUM program members. NYCE will offer SUM Program participants the ability to supplement their SUM surcharge-free access with participation in the MoneyPass Network. MoneyPass is a network of Elan Financial Services, which provides ATM and debit card processing solutions for financial institutions. NYCE Payments Network is an electronic payments network and a Metavante company.